As you will read within “Our Story”, Lake Michigan has played a major role in our upbringing. We understand that the Great Lakes hold 90% of North America’s freshwater supply and its protection and restoration is vital.
The founders of Live Great have committed to partnering with the Alliance for the Great Lakes in an effort to preserve the Great Lakes so that future generations can appreciate them as much as we have throughout our lives.
Live Great has committed to donating 10% of net profits to the Alliance for the Great Lakes on an annual basis. These funds will be used for:
- Fighting plastic pollution in the Great Lakes
- Keeping invasive species out of the Great Lakes
- Supporting beach clean-up efforts
- Upgrading failing infrastructure which causing sewage to overflow into the Great Lakes
- Address toxic algae bloom threat to ensure access to safe and affordable drinking water
Our fresh water is worth protecting. Help us to raise awareness and funding to protect this precious and valuable resource for generations to come.